Behind the Velvet Rope

The new United Polaris business class experience will be expanding beyond its current Newark to San Francisco route. The improved seats, bedding, food, lounge, etc. experience will make its international debut at the end of March going from San Francisco to Hong Kong and then adding a second international route from Newark to Tel Aviv in early May. While this isn't much of an expansion, the rollout is slowly happening. I'm sure United are hoping this is a Tortoise and the Hare scenario, and their business class experience will ultimately triumph above the rest.