Betsy Beer in Rare Air

Cathay Pacific has unleashed a brewed-for-35,000 ft. beer! Altitude can dull the senses, particularly those associated with taste. Airlines have long known this. Some have gone to the effort of trying to find flavors that still pop at altitude, while others have used this fact to serve us cheap crap, since we won't be able to taste quite how bad it is. This is the first I've heard alcohol being crafted specifically for flight, but I'm certain other luxury airliners will follow suit soon.