America's Virgin No More

Alaska Airlines, to no one's surprise, announced the impending retirement of the Virgin America name and logo last week. So far, they've done an excellent job trying to listen to loyal customers of the airline to incorporate the best of Virgin America into their planes, routes, and experience. There is a long way to go till this is complete, however, but I'm hopeful Alaska Airlines will be truly a better airline overall once the merger is 100% complete.

+  In the meantime, Virgin Atlantic is using the premature nostalgia developing for Virgin America to try to poach some customers!

+  Alaska Airlines, though, isn't too concerned. They have been way ahead of the game in making sure they rope in loyal Virgin America customers with great mileage bonus offers.